It doesn’t take a rocket scientist to figure out what Lodwick is up to here. Too bad the same thing can’t be said about his hair.
My bet is that he will be launching a web site similar to myspace that allows bands to post “context” and “content” along with a way for consumers to direct purchase their songs. The bands will post pictures, bios, blogs, and songs just like on myspace, but there will be direct purchasing opportunities. But I recall that myspace WAS going to set something up like this (maybe I’m wrong). And aren’t there a few sites that have tried this sort of thing (Tuneshout.com comes to mind). It will be interesting to see what Lodwick has up his sleeve, but unless it is totally out of the box, it’s not likely to take off.
